How to succeed with influencer marketing in 2022
Are you interested in becoming an influencer marketer in 2022?
In today’s post, I’m going to discuss how to become an influencer marketer and make money online.
Let’s dive right in.
Influencer marketing: What Is It?
Influencer marketing is a type of marketing that uses influencers to promote a brand to a larger market. Influencers are opinion leaders with a social following base. They appear as experts or trustworthy sources of information and involve endorsing and promoting products through social media influencers with a significant social media following and who are recognized as authorities in their field.
Influencer marketing is the use of an existing influencer who has built a strong brand reputation in a particular niche to spread awareness of your brand, endorse your product, or co-create content to increase sales and brand awareness. This channel gives you access to an enormous audience – half of the global population uses social networks
My experience – How I make money as an influencer marketer in 2022
Inuidea.com was founded in 2019 and ever since then, I have been trying to monetize my audience.
My traffic and influence are currently monetized through AdSense, affiliate marketing, sponsorship, and influencer marketing.
Currently, I make use of Intellifluence to get brand endorsement deals as an influencer marketer. Intellifluence is an influencer marketing platform where you can receive free products or cash for reviewing products!
At Intellifluence, all payments are done by “The Intellifluence Promise,” which makes sure you are securely paid for your work and that you receive sponsorship from genuine brands.
Social Media and Blogger Influencers: 3 Steps
1. Select Your Niche
If you wanna build a group of a loyal audience, at first you have to define your niche and you should understand who you’re trying to reach.
Influencer marketing is extremely effective for any kind of visual product, especially beauty, fitness, fashion, and travel.
When business services are recommended by thoughtful leaders, they tend to work well. Likewise, when influential people use their promotional products, people trust their recommendations.
The influencer who promotes these various products provides authentic personal reviews that create credibility in the eyes of the consumer.
Despite the fact that any kind of business could benefit from engaging with influencers, some niches are exceptionally suited to developing a strong influencer-customer-sale cycle.
2. Create content and build a loyal audience
Optimize your blog and social media profiles, create and post relevant content and engage with your audience and build a group of loyal audiences.
Nowadays you have to go with your content strategy because omnichannel can reach both your current audience and a broader range of them.
To get more brand deals, stay active on your blog, Instagram, Twitter, Facebook, TikTok, and as many platforms as possible.
The types of content you can create include videos, blog posts, microcontent, and social media graphics.
3. Let Brands Know You’re Open to Collaborations
First of all, you need to create a ‘work with me’ page for your business or a media kit to let your brands and potential clients know you’re within easy reach for collaborations and why they should collaborate with you.
Also, stay tuned on the Intellifluence Influencer marketplace and apply for new collaboration opportunities.
You can send cold emails to your potential clients or as you grow your audience, you can expect cold emails from brands and collaborators out there.
Micro-influencers: The New Influencers
Generally , a micro-influencer is someone who has between 1k and 100k followers on social media.
Due to the fact that they usually deal with a specific niche or area, micro-influencers are usually considered industry experts.
Micro-influencers tend to get partnership from companies who have credibility to increase the brand value in specific markets and niches.
Final Thoughts: How to succeed with influencer marketing in 2022
Influencer marketing in 2022 will be successful only if you have a loyal following. You can then join influencer marketplaces such as Intellifluence, send cold emails to potential collaborators, or wait for brands to contact you.
This post is sponsored by Intellifluence. I have received remuneration but this post has been a reflection on my personal opinion about the information provided by the sponsor.